BRIT Awards 2020


Steven Eagell, the UK’s largest Toyota Retailer Group, picked up a total of 6 wins at the 2020 Toyota BRIT Awards.

The annual Toyota Best Retailer in Town (BRIT) awards recognise the “best of the best” in the Toyota network, across a number of categories - the most prestigious of these being Best Toyota GroupBest CDA and Toyota Retailer of the Year. Steven Eagell Toyota came out on top in all three categories, with the Aylesbury, Bedford, Luton & Milton Keynes dealerships taking “Best CDA”. Steven Eagell Milton Keynes was announced as “Toyota Retailer of the Year”, with the Chelmsford branch coming runner-up.

In addition to these awards, Steven Eagell all picked up wins for:

  • Aftersales (Aylesbury)
  • Used Vehicles (Milton Keynes)
  • Toyota Financial Services (Romford)

Plus, the Peterborough branch came runner-up in the Business category

CEO Steven Eagell said: “it gives me enormous pride and pleasure for the Group to be recognised by Toyota with these awards. 2020 was a tumultuous year, with challenges none of us could have foreseen and have certainly never experienced before – a global pandemic, showroom closures and the resultant huge shift in consumer behaviour. Our ability to adapt, both swiftly and efficiently and change the way we work to fit with the “new normal”, has ensured we have continued to succeed. These awards are testament to the hard work, positive attitude and continued focus on our customer experience from the whole team at Steven Eagell, throughout these unprecedented times. They can all be hugely proud of their contribution to this performance”

Steven Eagell Group operates 22 Toyota and 8 Lexus dealerships in the South East, East of England and West Midlands.


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